A modern consumer brand house

We build
brands worth
building.

Marketing-first. Operator-led. Founded 2025.
A growing portfolio of direct-to-consumer brands across pet care, beauty, and women's wellness.

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Est. MMXXV

Manifesto

Most brand houses are spreadsheets in trench coats. We're operators. We build, market, and scale consumer brands from the inside out — owning every pixel, every funnel, every customer experience. The result: brands that feel different because they are.

01 — Portfolio

One engine.
Every brand we build.

Each brand is built, owned, and operated by Vespera. We don't license, we don't dropship. We own the brand, the customer, and the upside.

02 — Capabilities

Full-stack
brand operators.

Six disciplines. One in-house team. Every brand we operate runs on the same engine.

  1. 01

    Brand Strategy

    Positioning, naming, narrative, and identity. We define the brand before we build the funnel.

  2. 02

    Performance Marketing

    Meta, Google, TikTok, and native. Direct-response media buying with full attribution and CAPI.

  3. 03

    Creative Direction

    Static, video, and AI-augmented production. From hook to hold, the creative is built to convert.

  4. 04

    E-commerce

    Storefronts, checkout, fulfillment, and subscription. We own the post-click experience end to end.

  5. 05

    Lifecycle & CRM

    Email, SMS, and on-site personalization. We turn first orders into repeat revenue.

  6. 06

    Data & Analytics

    Server-side tracking, MMM, and unit economics dashboards. Decisions made on data, not vibes.

03 — By the Numbers

Quietly
building scale.

03 Brands Operated
30+ Years Combined Experience
06 In-house Disciplines
2025 Year Founded
04 — About

A team
obsessed with the craft.

Vespera Media was founded in 2025 by a team of operators with three decades of combined experience building, marketing, and scaling consumer brands. Headquartered in Wyoming with an operations team based in Taiwan, we believe the best brands are built by the people who run them — not outsourced, not delegated, not licensed.

Mike Lee

Mike Lee

Chief Executive Officer

CEO. Previously scaled a direct-response e-commerce business past $50M in annual revenue (exited). In internet marketing since 2012, with deep operator experience across performance marketing and direct-response e-commerce. Now building owned consumer brands at Vespera.

Andy Chen

Andy Chen

Chief Marketing Officer

Chief Marketing Officer. Previously CMO of Taschh Limited, a global direct-response marketing firm. In mobile app performance marketing since 2013 — led user acquisition for some of the world's largest apps, including Meitu and Cheetah Mobile during their rise. Now leads customer acquisition across every Vespera brand.

Rose Lo

Rose Lo

Operations Manager

Runs the operational backbone across Vespera — vendors, fulfillment, finance, and process — so the creative and growth teams can move fast without friction.

NL

Nix Lee

Graphic Designer & Visual Specialist

Translates brand strategy into pixel-perfect visual systems — packaging, web, ads, and everything in between.

05 — Contact

Let's
talk shop.

Press, partnerships, suppliers, banking, and brand acquisition inquiries — we read everything.

General

[email protected]

Press

[email protected]

Partnerships

[email protected]